Our Services
Halfscale partners with artists, managers, and creative companies who are tired of choosing between growth and sanity. Our approach bridges strategy and human care because we've learned that sustainable success requires both.
All partnerships are priced on a sliding scale to meet you where you are.
The Work
-
End-to-end support for independent labels, studios, and artist teams — from distribution setup and DSP delivery to integrated marketing campaigns that maximize reach and engagement.
-
Hands-on guidance to identify, nurture, and refine an artist’s creative direction, ensuring projects resonate with audiences and align with long-term career goals.
-
Building cohesive, recognizable brands through visual identity, storytelling, and digital presence — including websites, content strategy, and design that reflects each client’s ethos.
-
Developing clear rollout calendars, launch playbooks, and promotional strategies that turn creative momentum into measurable impact across platforms.
-
Designing internal processes, roles, and workflows to support clarity, accountability, and long-term growth, reducing burnout and bottlenecks.
-
Connecting clients with trusted partners (PR, visuals, digital, operations) and managing those relationships to ensure smooth, aligned execution.
-
Mapping the path from current state to long-term vision, structuring the operational frameworks needed to scale sustainably.
The People
-
Personalized check-ins to help artists and team members navigate challenges, build resilience, and stay grounded in their work.
-
Practical tools for managing stress, improving attention, and building healthier daily habits in creative environments.
-
Workshops and practices that help teams recognize early signs of burnout and develop strategies for recovery and balance.
-
A structured look at team culture and workflow, highlighting opportunities to improve communication, clarity, and overall wellbeing.
-
Equipping managers and founders with frameworks to lead with empathy, set boundaries, and sustain both their teams and themselves.
-
Collaborative planning around schedules, roles, and processes that encourage long-term creative output without overextension.
-
Interactive sessions on topics like creative resilience, stress management, and collaborative communication.
The Music
-
A selective, artist-first label arm where every release is managed with care, intention, and deep strategic oversight.
-
Full-service release management — from DSP delivery and marketing rollouts to royalty accounting and backend administration.
-
Pairing traditional label services with creative coaching and wellness support to sustain both artistry and wellbeing.
-
In-house creative direction, rollout planning, and storytelling that keeps each release cohesive and impactful.
-
Curating and coordinating trusted partners (PR, visuals, digital) while managing relationships for seamless execution.
-
Positioning each release as a building block for long-term artist development and catalog value.
-
Ensuring accurate metadata, rights management, and royalty flow so the full body of work supports sustainable income.