About
Halfscale is a hybrid creative studio built to meet the music industry's mental health crisis head-on, where the traditional divide between business consulting and wellness support has left artists and teams struggling alone.
Founded by Ben Frigeri, whose decade of experience in artist development and label ops is complemented by ongoing, clinical training in social work, we partner with independent artists, creative teams, and music companies that navigate growth without losing their identity in the process.
Our approach recognizes that sustainable success requires more than scaling systems or managing stress in isolation—it demands integrated support that addresses both operational challenges and human wellbeing simultaneously.
We work with clients ready to move beyond the industry's unsustainable pace, providing custom solutions that range from A&R and campaign strategy to burnout prevention and mental health training.
At HalfScale, we believe that the best creative work doesn't happen despite one's well-being, but because of it. Our sliding-scale partnerships are designed to empower the next generation of independent music companies to lead with both ambition and care.
All branding and art design courtesy of Bella Contino.