Strategy and care for the long haul in creative industries.

Creative work is hard. Sustaining it shouldn’t have to be.

An industry that normalizes burnout won't fix itself. This is one-on-one coaching designed to bridge ambition with professional sustainability, helping you build a relationship with your work that you can actually maintain over time.

“We've hit a tipping point where the people who work in our industry are commodities. People are working twice as hard to stay in the same spot they used to.”

— Kevin Lyman, Warped Tour Founder

The manager cannot protect an artist if they are not taken care of. So the first line of defense is making sure the managers are mentally sound.”

— Anneliese Harmon, Music Managers Forum

When COVID happened the music industry was decimated... when the industry opened again, it went from famine to feast. The people that were left became utterly exhausted and overwhelmed.”

— George Levers, Music Support


50%

of musicians report battling symptoms of depression

(vs. 25% of general adult population)

73%

of independent musicians struggle with stress, anxiety, and depression

3x

more likely to suffer from clinical depression than general population

200%

increase in those seeking mental health support over past two years

What We Do

One-on-one coaching for artists, managers, operators, and creative professionals navigating burnout, career transitions, and the particular pressures of this industry. Sessions are 50 minutes via Zoom. $100 per session.

What People Say

“I was booking my own shows, writing my own songs, scheduling my own sessions, running my own campaigns, and designing my own content. I thought that was just being independent but eventually the music began to suffer. Ben helped me figure out what I actually needed to do myself vs what I could hand off. Now I spend a lot more time writing instead of posting.”

— Josh, Artist / Songwriter

“I started this company because I loved music, but somewhere along the way, that enthusiasm was lost, and despite our success, I wasn’t sure I could continue with it. Ben was a great resource in helping me rediscover the initial joy and wonder I had when I first started while also helping me accept that it’s okay if my relationship to work changes over time, too.”

— Morgan, CEO