Halfscale is not a quick-fix solution, or a one-size-fits-all agency
It’s a hybrid creative studio built to meet the music industry’s mental health crisis head-on.
“We've hit a tipping point where the people who work in our industry are commodities. People are working twice as hard to stay in the same spot they used to.”
— Kevin Lyman, Warped Tour Founder
“The manager cannot protect an artist if they are not taken care of. So the first line of defense is making sure the managers are mentally sound.”
— Anneliese Harmon, Music Managers Forum
When COVID happened the music industry was decimated... when the industry opened again, it went from famine to feast. The people that were left became utterly exhausted and overwhelmed.”
— George Levers, Music Support
50%
of musicians report battling symptoms of depression
(vs. 25% of general adult population)
73%
of independent musicians struggle with stress, anxiety, and depression
3x
more likely to suffer from clinical depression than general population
200%
increase in those seeking mental health support over past two years
Our Services
Most consultants focus on your business. Wellness professionals focus on you. We focus on both.
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Scale without the chaos. Distribution, A&R, brand design, campaign strategy, systems that actually work, and growth planning that doesn't break you (or your team).
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Thrive because of your well-being, not despite it. Individual support, mindfulness training, stress management, leadership development, and sustainable work rhythms designed for creative professionals.
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Our in-house label and artist development. We partner directly with select artists on creative development, A&R, distribution, and marketing — all with our integrated approach to creative and mental wellness.
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What Our Clients Say
“I was booking my own shows, writing my own songs, scheduling my own sessions, running my own campaigns, and designing my own content. I thought that was just being independent but eventually the music began to suffer. Ben helped me figure out what I actually needed to do myself vs what I could hand off. Now I spend a lot more time writing instead of posting.”
— Josh, Artist / Songwriter
“We had all this excitement and vision for what we wanted to execute but every time we got more than one or two projects at a time, things would fall apart. Ben designed workflows that actually support the creative process instead of fight against it.”
— Maya, Creative Director
“We went from a roster of 3 to over 15 in the span of 3 months, with several of those having pretty awesome moments, but we were still operating like a tiny startup and working ourselves to the bone. Ben helped us build out an A&R and marketing department that kept the artists’ needs at the forefront while allowing us to stay calm about capacity and workflow. The growth has been phenomenal.”
— Taylor, Label Owner
“I started this company because I loved music, but somewhere along the way, that enthusiasm was lost, and despite our success, I wasn’t sure I could continue with it. Ben was a great resource in helping me rediscover the initial joy and wonder I had when I first started while also helping me accept that it’s okay if my relationship to work changes over time, too.”
— Morgan, CEO