The Work
Strategic solutions for independent labels and creative teams.
We fix the operational chaos that's quietly killing your momentum. Tech stack audits, workflow design, team structure fixes, and strategic roadmaps that actually work.
Full audit of your tech stack, workflows, and team structure + custom roadmap to fix the chaos.
What you get:
Tech stack audit (find integration failures and redundant tools)
Custom 20-page report (prioritized fixes, cost-saving opportunities)
90-minute strategy session (implementation roadmap)
For: Labels, management firms, creative agencies
Operations Makeover
Get clarity on what's working, what to cut, and where to focus your energy.
What you get:
We'll audit everything you're doing (socials, streaming, content, promo)
You get a custom roadmap showing where to focus your time
Two working sessions to build your plan together
Step-by-step action plan for the next 6-12 months
For: Independent artists ready to scale
Artist Roadmap
Ongoing strategic oversight for growing teams who need senior-level ops leadership without the full-time hire cost.
What you get:
Strategic oversight of operations, systems, and team structure
Monthly check-ins + async Slack/email support
Workflow design, tech stack optimization, partner coordination
Crisis support when things break
For: Labels and studios with $500k-$1M+ revenue
Commitment: 3-month minimum
Fractional Operations Director
Also Available:
A&R • Campaign Planning • Brand Design • Partner Sourcing
Who This Is For
✓ Independent labels scaling from 3-15 artists who need systems that can keep up
✓ Management firms drowning in admin chaos and losing leads
✓ Creative agencies where everyone's burnt out and nothing runs smoothly
✓ Artist teams tired of duct-tape solutions and ready for real infrastructure
Who This Is NOT For
✗ You're just starting out and don't have existing systems to audit
✗ You want someone to "do your marketing" for you (this is strategic consulting, not execution)
✗ You're not ready to invest in fixing the structural problems
Not sure which service is right for you?
Take the Halfscale Index — a free 5-minute assessment that shows whether you're struggling with operational chaos, burnout, or both.